The most significant threat to the livelihood of writers and, as a result, to our creative landscape is far from being short attention spans. Rather, it is artificial intelligence.
British publishing industry – valued at more than £11bn – has remained passive while large technology firms “swept” copyrighted material from the internet to develop their AI systems. In recent months, a tech firm agreed to a massive copyright case, but the opportunity has without doubt departed, and big tech is advancing with the content.
Being both a literary agent and chief executive of a major firms in Europe, I am convinced this is something all of us should care about – not due to opposition to technology, but because we must to safeguard creativity. By removing the core quality that defines us as uniquely human – the gift to imagine creatively, craft narratives and envision new worlds – we will face a lesser world.
Countless acclaimed writers have expressed about why stories are the lifeblood of civilization and how an artist’s role is to convey truths we may not want to hear. Representing writers such as Elif Shafak and David Nicholls, I have witnessed directly where exceptional narrative art originates.
Good writing is far from being a rehashing of previously published works. It is a recipe consisting of real-world engagement, faced challenges and absorbed the spirit of the times; it is the outcome of talent, craft and passion.
The compulsion to write is not a behavior that can be taught – it is an illness that descends on the writer. Great writers are compelled to create. They could utilize spellcheck and language models, but little would be more unacceptable to the writer than an idea being offered to them via algorithm that they were then asked to “humanise”.
AI that doesn’t replace the artist, or that will work with them openly, is potentially beneficial. A performer needed for additional filming could permit use of the footage to complete a project. This will cut expenses, carbon footprint and schedules. A writer may opt to streamline their research by training their own models. AI interpreters can expand the access of global stories, adding to our literary heritage.
Such uses are important to consider. However it has to be a discussion and remain open to the consumer. Until recently, work has often been taken without consent, and there are inadequate regulations on platforms, media firms, and book publishers.
Let’s establish some fundamental rules for everyone to agree upon. A protection framework for AI that guarantees two basic principles: consent and attribution.
In cases where a author finds that automated systems is significantly distorting the meaning of their work so that it is unrecognizable from the original piece, they should be entitled to revoke consent for its application.
Additionally, let’s introduce a identification standard – reminiscent of GM food labels – that restrict sellers from marketing machine-produced stories without prominent attribution. Equally, creator protections must be strengthened, and such measures only be achieved at the national level and even on an worldwide level – a G7 of copyright.
Importantly, AI developers should not be permitted to cite “fair use” to justify their collecting of copyrighted material. This poses a real danger to the protection of artistic rights. It misrepresents the true spirit of the “educational exception” provision, which was created for academics to quote without payment a restricted excerpt from protected works.
These simple rules might appear that important, but they may affect how young people will be educated, how cultural narratives are told, and how we perceive humanity itself.
A seasoned fashion journalist with a passion for sustainable style and trend forecasting.