During recent the Reform party media events, two very distinctive heads can often be seen in the forefront: the near-white locks of Danny Kruger and the styled blond hair of senior adviser James Orr.
As well as guiding the political agenda for what could be the UK’s future administration, the pair have something else in common. Both are highly devout believer who found religion in later life, and possess trenchant views on social issues such as reproductive rights and the family.
Kruger, an MP, who defected from the Conservatives, and Orr, a Cambridge academic, also sit on the advisory board of a rightwing thinktank called the Alliance for Responsible Citizenship.
Another member is Paul Marshall, the hedge fund millionaire who controls GB News and the rightwing Spectator magazine. He is also a devout Christian.
“Faith, particularly evangelical Christianity, has in recent decades been a key characteristic of US rightwing politics,” its followers providing the core of Donald Trump’s support.
There are some links. Orr is sufficiently close to the US Vice-President that he has hosted him at his family home. Orr is also involved in the NatCon movement, which has ties to the US religious-populism world.
However, direct parallels quickly break down due to a simple matter of scale. While surveys indicate that nearly a fourth of US adults are evangelicals, the figure for the UK is roughly one-tenth of that at most.
An additional important factor to take into account. While US evangelicals lean firmly to the right, recent surveys by the UK’s Evangelical Alliance suggests that the wider picture here is markedly distinct.
A poll of nearly 1,500 evangelicals shows Labour in the lead with 26% support. Reform and the Liberal Democrats are tied on 20%, with the Conservatives on 18%.
Further polling demonstrate support among evangelicals for more generous welfare payments, but also significant concern about plans to permit assisted suicide.
“Among evangelicals there can be a dissonance between personal views, particularly regarding social issues, and how people vote,” said one advocacy head. “For example, someone might have a strong opinion on abortion, but they do not view voting as a way to lead to change.”
Evangelical belief is present in parliament, including cross-party prayer group meetings. But it is a reality also of the left, with figures like Kruger balanced out by Tim Farron and the Labour MP Rachael Maskell.
Maskell is very open about how faith shapes her politics, notably on issues such as poverty.
“Moral justice was ‘a big part’ of the party's ethos,” Maskell argued. “It stems from our foundations, how we think about inequality in society, making sure we have a fair framework.”
Nonetheless, there exists a different and newer side to religion in UK politics, one influenced by US concepts of religious nationalism.
Tommy Robinson has started to portray himself as explicitly Christian, although much of this is done as a counterpoint to Islam.
Similarly, Nick Tenconi, who leads the UK outpost of the Turning Point group, posts social media messaging about the country needing to “return to Christ” combined with anti-Muslim content.
In a dramatic manifestation of this, a linked nationalist Christian group named King’s Army marched in formation through Soho, a location seemingly chosen as it is the centre of London’s LGBT community.
All this remains, however, fairly niche in UK politics. While critics sometimes portray certain figures as wealthy incubators of US-style evangelism, friends maintain they are simply devout believers who are strongly opposed to any politicisation of faith.
Kruger is not shy of occasional off-piste language, for example using a speech to condemn what he said was a younger generation indoctrinated by a mix of ideologies.
“In the UK you do have a few Christian nationalists, but when it comes to politics it more often be a sort of Christian nostalgia, linked to our historic identity,” said one commentator.
A parliamentarian of faith with conservative views observed that while the issue of assisted dying had united MPs with faith, any links beyond that felt restricted.
“I certainly don’t get the sense of much of an evangelical lobby,” they commented. “In my view, my faith is more a foundation for what I already believe. And here, religion is not really a decisive electoral issue.”
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